Capterra

Capterra is a G2 Digital Markets marketplace where organizations compare software through profiles, pricing, features, verified reviews, guides, and research. Free profiles support discovery and review collection, while paid sponsored profiles and lead-generation services add traffic and sales opportunities without changing its stated review methodology.

The vendor gateway is https://www.capterra.com/vendors/. New providers request a listing; existing providers log in to manage profiles, performance, reviews, and badges. The page does not reveal whether an account is mandatory before the first request, so account status is unknown. Basic setup is free. Sponsored profiles and lead programs are optional paid services with referral-fee or flexible arrangements rather than one public price.

Eligible products are packaged B2B or B2C software or services fitting an existing category, publicly available with a trial, demo, purchase, or information-request CTA, and named consistently on a vendor-controlled site. Waitlist-only products, marketplaces, database sites, clones, personal apps, bespoke software, and unauthorized resellers are excluded. Beta products need a working site, public offer, and one review in their first year. Final copy and inclusion remain at Capterra's discretion, with no published SLA.

Copy must be unique, accurate, third-person, and free of superlatives, calls to action, contact details, HTML, or excessive punctuation. Screenshots must show the real interface; optional videos must be in English and hosted on YouTube, Vimeo, or Wistia. Sponsored profiles have vendor link-out buttons, but the live anti-bot layer prevented exact rel inspection and current guidance does not promise followed links. Backlink status is unknown.