G2

G2 is a B2B software and services marketplace built around verified reviews, comparisons, product profiles, and Grid rankings. Buyers research technology, alternatives, features, and pricing. Vendors can claim profiles, publish product information, collect reviews, and use paid tools for branding, analytics, leads, and buyer-intent data.

A company missing from G2 can be proposed at https://www.g2.com/products/new. G2 does not accept consumer-only products or software still in alpha or beta. The research team verifies eligibility and categorization in about three to five business days. The initial request precedes account creation, but an approved profile must then be claimed to customize it. Claiming requires a G2 account and receives a second review, normally within one to three business days. Login options include LinkedIn, Facebook, Google, and business email.

Profiles are freemium. The Free package supports three profile users, a Basic Profile, Standard Seller Page, basic review collection and syndication, and access to the Users Love Us badge after earning 20 reviews with a 4.0 average and meeting republication rules. Starter is currently $299 per month without a contract or $2,999 for the first year and adds upgraded branding, custom calls to action, review campaigns, and credits. Professional and Enterprise pricing requires sales contact.

G2 documentation lists profile content such as logo, description, languages, categories, pricing, features, and screenshots, but does not enumerate every required field in the initial request. G2 publishes no dofollow promise, and live product HTML was inaccessible through its anti-bot gate, so backlink status remains Unknown.