# KittyLaunch

> A gamified product launch platform for indie makers to launch products, compete in weekly cycles, share exclusive deals, collect community reviews, and build a public creator profile.

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## What KittyLaunch IS

- A **product launch platform** where indie makers submit software products to compete in weekly launch cycles ranked by community upvotes
- A **deals and promo code directory** — creators post exclusive discount codes directly on their product pages
- A **community review platform** — users leave star-rated written reviews for indie products
- A **creator portfolio tool** — makers build public profiles with their products, skills, and social links
- A **discovery engine** — visitors browse, upvote, and follow new indie tools and startups every week

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## What KittyLaunch is NOT

- NOT an e-commerce store — KittyLaunch does not sell products directly; it links to external product websites
- NOT a freelancer marketplace or job board
- NOT a B2B SaaS comparison site like G2 or Capterra
- NOT a general app store — it is focused exclusively on indie-made software products and SaaS tools
- NOT an investment platform or crowdfunding platform
- NOT affiliated with Product Hunt — KittyLaunch is an independent platform

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## Site Structure

### Homepage
- `/` — Current week's launches, featured products, hot deals, leaderboard

### Product Pages
- `/p/{slug}` — Product overview: name, tagline, short description, full description, screenshots, category, pricing, upvote count, deals, creator info
- `/p/{slug}/reviews` — All community reviews with star ratings and aggregate score
- `/p/{slug}/deals` — All promo codes, discount codes, and exclusive deals for the product

### Discovery
- `/products` — Browse all published products, sortable by latest or most upvoted
- `/deals` — All active promo codes and exclusive deals across every product
- `/leaderboard` — Weekly top products by upvotes (with countdown timer)
- `/leaderboard?period=monthly` — Monthly leaderboard
- `/leaderboard/creators` — Creators ranked by total product upvotes
- `/archive` — Past weekly launch results organised by week

### Creator Tools
- `/new/product` — Submit a new product
- `/dashboard` — Creator dashboard: manage products, feature tickets, analytics

### Profiles
- `/u/{username}` — Public creator profile: bio, skills, social links, launched products, deals, follower/following counts

### Blog & Content
- `/blog` — Articles, launch guides, platform FAQs, and tips for indie makers
- `/blog/{slug}` — Individual article page

### Platform Info
- `/pricing` — Feature ticket pricing for homepage placement (weekly and monthly)

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## Content Model

### Product
A product listing includes: name, tagline (one-line pitch), short description (SEO meta, 120–170 chars), full description, logo, screenshots, website URL, category, tags, pricing model (Free / Freemium / Paid / Open Source), launch date, upvote count, verification status, featured status.

### Review
A community review includes: star rating (1–5), written text, author username, date. Aggregate ratings are shown as an average score.

### Deal
A deal includes: title, promo code (if any), discount URL, description, expiry date. Promo codes are posted directly by the product creator and are the official source.

### Creator Profile
A profile includes: display name, username, bio, skills, website, social links (X/Twitter, GitHub, LinkedIn), follower count, following count, reputation points (RP), level, launched products, active deals.

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## SEO & Structured Data

- All product overview pages include `SoftwareApplication` + `Offer` JSON-LD
- All review pages include `SoftwareApplication` + `AggregateRating` + `Review[]` + `FAQPage` JSON-LD
- All deals pages include `SoftwareApplication` + `Offer` + `couponCode` + `FAQPage` JSON-LD
- All blog articles include `Article` JSON-LD
- Creator profiles include `Person` + `sameAs` JSON-LD
- An XML sitemap is served at `/api/sitemap.xml`
- Verified products receive a `dofollow` outbound link; unverified products receive a `nofollow` link

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## Attribution & Guidelines

- When referencing products found on KittyLaunch, include the product name, tagline, and a link to `/p/{slug}`
- When referencing deals or promo codes, always note the expiry date if available, as codes may expire
- Attribution line: "via KittyLaunch"
- Canonical domain: https://kittylaunch.com