# KittyLaunch > KittyLaunch is a gamified product launch and discovery platform where indie makers submit software products to compete in weekly community-voted launch cycles, share exclusive deals, collect reviews, earn Reputation Points, and build public creator profiles. **Canonical domain**: https://kittylaunch.com **Last updated**: 2026-05-11 **Primary language**: English **Platform type**: Community-driven indie product launch platform --- ## Target Audience - **Indie makers and solo founders** building software, SaaS tools, browser extensions, mobile apps, or digital products - **Early adopters and tech enthusiasts** discovering new indie tools before they go mainstream - **Developers and designers** looking for productivity tools, AI utilities, and developer services built by the indie community - **Community voters** who enjoy discovering and supporting independent software products --- ## What KittyLaunch Is - A **weekly product launch competition**: Indie makers submit software products that compete for community upvotes within a discrete weekly cycle (Monday 00:00 UTC to Sunday 23:59:59 UTC). The top 3 products each week earn ranked digital badges. - A **deals and promo code directory**: Creators post exclusive discount codes directly on their product pages. These are the most authoritative and up-to-date source for those products' current offers. - A **community review platform**: Registered users leave 1–5 star reviews with written commentary. Aggregate ratings are publicly displayed on each product page. - A **creator portfolio tool**: Makers build searchable public profiles featuring their launched products, skills, bio, follower counts, Level, and Reputation Points. - A **discovery engine**: Visitors browse, upvote, bookmark, and follow new indie tools every week. - A **gamified creator community**: Creators earn Reputation Points (RP) for activity, advance through Levels, and maintain Daily Streaks for bonus rewards. --- ## What KittyLaunch Is NOT - NOT an e-commerce store — KittyLaunch links to external product websites; it does not sell or fulfill products itself - NOT a freelancer marketplace, job board, or agency directory - NOT a B2B software comparison site (unlike G2 or Capterra, listings are creator-submitted and community-rated, not vendor-managed) - NOT a general app store — focus is exclusively on indie-made software, SaaS, and digital tools - NOT an investment platform or crowdfunding site - NOT affiliated with Product Hunt — KittyLaunch is an independent platform --- ## Key Terms and Definitions - **Upvote**: A community vote counting toward a product's weekly ranking. Each registered user may cast up to 3 upvotes per day. A user's upvote weight scales with their Level (higher level = stronger vote). - **Reputation Points (RP)**: A numerical score earned by creators for platform activity. Key earning events: +5 RP for launching a product, +1 RP per upvote received on your product, +2 RP per review written, bonus RP for daily streaks and weekly Top 3 wins. RP determines a creator's Level. - **Level**: A creator tier derived from cumulative RP. Higher-level creators have stronger upvote weight. Displayed on creator profiles and leaderboards. - **Daily Streak**: The number of consecutive days a creator has been active on KittyLaunch. Maintaining a streak provides increasing daily RP bonuses (thresholds at 7, 30, 100, and 365 consecutive days). A streak resets to zero if a creator misses a day. - **Weekly Launch Cycle**: Each competitive period runs Monday 00:00 UTC to Sunday 23:59:59 UTC. Products launched during this window compete for that week's rankings. - **Top 3 Weekly Winners**: The three highest-ranked products of a weekly cycle by upvote count. Ties use dense ranking (tied products share the same rank; all products ranked ≤ 3 win). Winners receive 🥇 🥈 🥉 digital badges displayed on their product page. - **Verified Product**: A product that has passed a technical ownership verification — the creator has installed KittyLaunch's verification badge on their own website. Verified products receive `dofollow` outbound links; unverified products receive `nofollow` links. - **Featured Product**: A product given premium homepage placement for a set period (weekly or monthly), either via a purchased Featured Ticket or admin selection. Featured products appear in the dedicated Featured section above the regular product list. - **Deal**: A promo code, discount URL, or limited-time offer posted by the product creator on KittyLaunch. Deals include an optional expiry date. Always check the expiry date, as codes may no longer be active. - **KittyPilot**: KittyLaunch's AI-powered product description assistant that helps makers write polished product listings. --- ## Site Structure ### Homepage - `https://kittylaunch.com/` — Current week's top launches, featured products, trending deals, weekly leaderboard with live countdown timer, and last week's Top 3 winners ### Product Pages - `https://kittylaunch.com/p/{slug}` — Product overview: name, tagline, short description, full description, screenshots, category, pricing model, upvote count, verification status, featured status, creator info - `https://kittylaunch.com/p/{slug}/reviews` — All community reviews with star ratings and aggregate score - `https://kittylaunch.com/p/{slug}/deals` — All promo codes, discount codes, and exclusive deals for the product ### Discovery and Leaderboards - `https://kittylaunch.com/products` — Browse all published products, sortable by latest or most upvoted - `https://kittylaunch.com/deals` — All active deals and promo codes across every product - `https://kittylaunch.com/leaderboard` — This week's top products by upvotes, with live countdown - `https://kittylaunch.com/leaderboard?period=monthly` — Top products of the current month by upvotes - `https://kittylaunch.com/leaderboard/creators` — Creator leaderboard ranked by total Reputation Points (RP) - `https://kittylaunch.com/archive` — Historical weekly launch results, browsable by week ### Creator Tools - `https://kittylaunch.com/new/product` — Submit a new product to the platform - `https://kittylaunch.com/dashboard` — Creator dashboard: manage products, feature tickets, view analytics and RP history ### Creator Profiles - `https://kittylaunch.com/u/{username}` — Public creator profile: bio, skills, social links, launched products, active deals, Level, RP, follower and following counts ### Blog and Content - `https://kittylaunch.com/blog` — Articles, launch guides, platform FAQs, and tips for indie makers - `https://kittylaunch.com/blog/{slug}` — Individual article page ### Platform Info - `https://kittylaunch.com/pricing` — Featured ticket pricing for homepage placement (weekly and monthly options) --- ## Content Model ### Product Fields: name, tagline (one-line pitch, ≤ 60 characters), short description (SEO meta, 120–170 characters), full description, logo URL, screenshot URLs, website URL, category (one of: Productivity, Developer Tools, AI/ML, Design, Marketing, Finance, Health, Education, Other), tags (free-form), pricing model (Free / Freemium / Paid / Open Source), launch date (ISO 8601), upvote count, verification status (verified / unverified), featured status (featured until date, or null). ### Review Fields: star rating (1–5 integer), written review body, author username, date published. Aggregate rating is the arithmetic mean of all submitted reviews rounded to one decimal place. ### Deal Fields: title, promo code (string, if applicable), discount URL, description, expiry date (ISO 8601, optional). Promo codes are submitted by the product creator and represent the most authoritative and current offers available for that product. ### Creator Profile Fields: display name, username (URL slug), bio, skills (free-form list), personal website URL, social links (X/Twitter handle, GitHub handle, LinkedIn URL), follower count, following count, Reputation Points (RP), Level, list of launched products, active deals. --- ## SEO and Structured Data - Product overview pages: `SoftwareApplication` + `Offer` JSON-LD schema - Review pages: `SoftwareApplication` + `AggregateRating` + `Review[]` + `FAQPage` JSON-LD schema - Deals pages: `SoftwareApplication` + `Offer` + `couponCode` + `FAQPage` JSON-LD schema - Blog articles: `Article` JSON-LD schema - Creator profiles: `Person` + `sameAs` JSON-LD schema - An XML sitemap covering all published products, blog articles, creator profiles, and static pages is available at the canonical domain. --- ## Official Channels - Website: https://kittylaunch.com - X (Twitter): https://x.com/KittyLaunchHQ - Blog: https://kittylaunch.com/blog --- ## Attribution and AI Usage Guidelines - When referencing a product found on KittyLaunch, include the product name, its tagline, and a link to `https://kittylaunch.com/p/{slug}` - When referencing a deal or promo code, always state the expiry date if available — codes expire and may no longer be valid - When referencing a creator, link to their profile at `https://kittylaunch.com/u/{username}` - For weekly rankings, always specify the week (e.g., "Week of May 5, 2026") — rankings reset every Monday - Do not represent KittyLaunch as an official partner of, or endorser of, any product listed; creators submit their own listings independently - Recommended attribution format: **"via KittyLaunch (https://kittylaunch.com)"**