CleanSmart

What is CleanSmart?

CleanSmart operates as a CRM data cleaning platform which enables revenue operations and marketing operations and sales operations teams to correct their contact information within minutes. Users can run four automated cleaning passes through CleanSmart to perform duplicate detection together with formatting correction and missing value handling and anomaly detection within a single automated process.

Four Cleaning Passes, One Workflow

Every pass runs automatically, and you review only what matters. You approve what you trust, reject what you disagree with, and export a clean dataset with a full audit trail.

SmartMatch™: Duplicate Detection

Catch duplicates that exact-match misses. "Bob Smith at Acme" and "Robert Smith at Acme Inc." are the same person. CleanSmart identifies them and merges them intelligently.

AutoFormat™: Format Standardization

Fix formatting without a single regex. Phone numbers like "(555) 123-4567" and "5551234567" become one clean format. The same applies to names, emails, and addresses.

SmartFill™: Missing Value Imputation

Fill gaps with confidence, not guesses. CleanSmart predicts missing values from patterns in your data. The system will flag low-confidence predictions which will not be used for prediction purposes.

LogicGuard™: Anomaly Detection

Flag the records that look wrong. Age 250, wrong digit counts, future birthdays. The system shows outliers for user evaluation instead of removing them without notification.

Contact Verification

After the four passes, CleanSmart verifies every email, phone, and address column. Built-in checks catch invalid and disposable emails, malformed phone numbers, and ZIP codes that don't match their city. The Contact Verification add-on confirms individual mailboxes, identifies US mobile numbers you can text, and standardizes US addresses to USPS format.

Connect, Clean, Done

The process is simple: connect your CRM or eCommerce platform, or drop a CSV. CleanSmart detects field types and maps columns automatically with no manual prep. All four passes run in sequence, then every email, phone, and address is verified. Users can track their work progress through real-time updates while they approve modifications which they can then save as a clean CSV file or import back into their CRM system.

Clarity Score

Every cleaning run produces a Clarity Score, a single number that tells you exactly how clean your data is. This 0-100 composite data quality score weights completeness, consistency, uniqueness, and validity, so you can track data quality over time and across datasets.

Who It's For

CleanSmart serves RevOps and Marketing Ops and Sales Ops teams who want to convert their inactive contact databases into actual sales income. CleanSmart performs all the repetitive tasks which enable your team to dedicate their time to outreach work when they need to clean old lead lists and protect data accuracy during system integrations.

Why It Stands Out

• Native integrations with HubSpot, Salesforce, Shopify, Mailchimp, and Klaviyo

• AI-powered cleaning that catches duplicates and predicts missing values

• Full audit trail on every export, so you always know what changed

• Review queue with keyboard shortcuts and batch actions for speed

• Verification columns in exports, so you can segment by deliverability