SwipeToLaunch

SwipeToLaunch is a launch directory built around one mechanic: swipe. New startups, SaaS products, dev tools and apps appear one card at a time, and visitors swipe right if they like the idea and left if they don't. Every swipe is a vote, no account needed.

How the ranking works

The ranking comes from approval, not upvote counts. A product's score is the share of its swipes that said launch, and the board weighs that share against sample size, so 100% from 2 swipes sits below 92% from hundreds. Below 5 swipes a score is labelled Early. One vote per person per product.

For makers

• Submit with one link and no account; the site drafts the listing from your page

• Free listing: put the SwipeToLaunch badge on your homepage and the listing goes live, with a followed link while the badge is up

• Featured: $29 one-time, live right away, first in the deck and on the board for 30 days, with a gold mark

• A moderator reviews each new listing within about a day

• Every product gets a public listing page, a place in the swipe deck and a spot on the weekly board

Key features

• Tinder-style swipe deck: right to launch, left to pass

• Public board ranked by approval share, weighed against sample size

• Weekly board, with each past week's top three kept on a permanent page

• Founder pages that people can swipe on too

• REST API, MCP endpoint and Markdown pages for agents

Who it is for

• Makers and indie hackers launching a new startup, SaaS or app

• Founders looking for a Product Hunt alternative with honest approval scores

• Visitors discovering new products one card at a time

• Developers and AI agents reading launch data via the REST API or MCP

Pricing

Free: the listing goes live once the SwipeToLaunch badge is on your homepage, with a followed link while the badge is up. Featured: $29 one-time, live immediately with no badge, first for 30 days with a gold mark. Visitors swipe for free, with no account.

Developers and agents: REST, MCP and Markdown access at swipetolaunch.com/developers.