Following Products and Product Notifications

Following a product is tied to product updates, launch alerts, relaunch alerts, and part of the Feedback Portal notification flow.

Product follow and creator follow are different

KittyLaunch has two different follow systems.

Follow creator

Follow creator means you want to follow the person.

That is handled through creator profiles and creator follower counts.

Read Creator Profiles and Following Creators for that system.

Follow product

Follow product means you want updates from one specific product.

That follow is tied to the product itself, not to every product the creator will ever launch.

How to follow a product

On a product page, use the product follow action.

When you follow a product:

the product enters your followed products list
you become eligible for future product update notifications

Click the same action again to unfollow.

Where to find followed products

Your followed products appear in the dedicated following view and in the related dashboard experience.

This lets you come back to products you want to watch over time.

What following a product now does

Following a product is now used as a shared subscription layer for product updates.

That means product follow can power notifications for:

first launch
relaunch
roadmap shipped notifications
changelog published notifications

This is why the system should no longer be thought of as a simple private bookmark only.

Launch notifications

If you follow a product before it goes live, you can be notified when it launches.

This is especially useful for products you discovered before launch and want to revisit later.

Relaunch notifications

If a followed product is relaunched, followers can receive a relaunch notification.

This matters because relaunch creates a fresh active launch, not just a minor edit.

For relaunch details, read Relaunch Guide.

Roadmap and changelog subscriptions use the same follow record

If you follow a product, that follow can also act as your subscription for roadmap and changelog updates.

In practice, this means:

if the product ships a roadmap item, you can be notified
if the product publishes a changelog entry, you can be notified

So product follow is now closely tied to the Feedback Portal.

For the module level rules, read Feedback Portal Guide.

Waitlist behavior depends on the product and the user state.

Logged in user joins a waitlist

If a logged in user joins a product waitlist, the system can also create the product follow relationship automatically.

This helps turn pre launch interest into post launch and post update notifications.

Guest joins a waitlist

A guest waitlist join does not create the same normal logged in product follow relationship.

Guest waitlist behavior is email based.

Read Waitlist Guide for the full waitlist flow.

Some product experiences use wording such as Subscribe for updates in the roadmap or changelog area.

In the current system, that subscription maps to the same underlying product follow record.

That means following a product and subscribing to roadmap or changelog updates are now part of one connected behavior.

When product follow is most useful

Following a product is most useful when:

the product is not live yet
you want relaunch alerts
you care about roadmap progress
you want changelog updates
you may come back later to review or try the product

Best practices for users

Use product follow when you care about one specific product over time.

Use creator follow when you care about the builder across future launches.

If you care about both, use both.

FAQ

Is product follow the same as creator follow?

No. Product follow and creator follow are separate systems.

Can following a product notify me about roadmap and changelog updates?

Yes. In the current system, product follow also powers those update subscriptions.

Does joining a waitlist also follow the product?

For logged in users, it can. Guest waitlist joins work differently.

Can I unfollow later?

Yes. Use the product follow action again to remove the follow.

Following Products and Product Notifications | KittyLaunch